Behind The Gins

I’m Genna,

A fashion media professional, with a love for storytelling and a deep appreciation for fashion as a means of self-expression. As a passionate photographer and copywriter, I’ve spent years crafting narratives that bring style, identity, and culture to life. But beyond the glamour of the industry, I’ve also seen its gaps—ones I’m determined to help bridge.

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I’ve been a vegetarian for most of my life and have always been conscious of the impact our choices make, but I never liked the way conversations around sustainability were framed in black and white, often making people feel like they were never doing enough. Fashion Gins is my answer to that—a space that encourages exploration, conversation, and progress without the pressure of perfection.

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This isn’t just a blog—it’s a media platform where I share my personal journey towards a more conscious style, insights from working within the industry, and a mix of creative projects. Some days, you’ll find a deep dive into the latest trend cycle, other days, a photo series, a podcast episode, or a video feature.

At its core, Fashion Gins is my creative playground—a space where fashion meets thought, where every piece of content is crafted with intention. It is a love letter—to the earth, to my younger self who dreamed of a world where fashion could be both expressive and conscious, and to all those who seek a deeper connection with style beyond the surface.