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Inside Budapest Central European Fashion Week: Notes from the Ground
First impression: wow, we are in for quite a range of variety today. That was one of my first thoughts as I arrived at the intimate Apollo Gallery for the opening day of Budapest Central European Fashion Week. And that thought proved entirely correct. From the Czech Republic to Ukraine, from Slovenia to Slovakia, day one alone felt like a cross-border dialogue — all without leaving the gallery halls — a gentle reminder of how essential regional platforms are in expanding the
Genna Airam
Feb 184 min read


Haute Couture SS26: A Testament to Craftsmanship in the Age of Speed
Yesterday marked the close of Haute Couture Week Spring/Summer 2026. With the final shows wrapped, this felt like the right moment to pause and look back at the collections that resonated most, the standout debuts, and the shared threads that quietly wove their way across the week. Not just to understand couture itself, but what it might be signalling beyond its rarefied world. Before diving in, a brief note — because Haute Couture is not simply the most extravagant tier of f
Genna Airam
Jan 304 min read


What 2026’s Obsession With 2016 Reveals About the Fashion Archive
Fashion is cyclical. We all know it; we’ve all heard it. Yet this particular moment feels especially ripe for reflection. With the growing discourse around 2026 being the new 2016 , feeds are flooded with throwbacks of everyone and their mothers revisiting what they wore, listened to, and cared about back then. A year defined by very specific fashion and lifestyle markers: Tumblr aesthetics, skinny jeans, chokers, Snapchat’s dog and Instagram’s Rio de Janeiro filter. What we
Genna Airam
Jan 224 min read


Belgrade Fashion Week — Why Independent & Off-Calendar Fashion Weeks Matter More Than Ever
When we talk about fashion, especially fashion shows, the conversation — perhaps rightfully so — tends to orbit around four cities: New York, London, Milan, and Paris. These are the historic pillars of the global fashion calendar, the stages where the industry expects innovation, spectacle, and direction . O ver the last few years, something interesting has happened. Cities outside the traditional circuit have begun to enter the global conversation — Copenhagen, with its sust
Genna Airam
Nov 18, 20253 min read


The Politics of Modesty
I said it earlier this year, and I’m afraid I’ll have to say it again. The economic and political instability in the world has fully brought back conservatism. But what does that really mean — and where do we see it reflected? I swear I’m not pushing it too far. For once, I wish I was. I had been hesitant to write this piece, not because I object to modesty or tradition, but because I didn’t want to reduce something so complex to a political label. I have no issue with people
Genna Airam
Nov 12, 20255 min read


On and Off the Runways: The New York Fashion Week Roundup
After some hard work, sweat, tears, and a fair amount of discernment, I’ve pulled together the standout moments from the Big Apple’s fashion week — from runway extravaganzas setting the tone for Spring/Summer 2026 to the street style trends already shaping how we’ll dress this fall. This roundup distills the season’s defining shows, prevailing moods, and the looks that stole the spotlight on and off the catwalk. Fashion’s first official stop came and went in the blink of an e
Genna Airam
Sep 23, 20252 min read


Inside Dubai Fashion Week: From Front Row Stars to Backstage Magic
This blog is not only long overdue, but very much needed. I had the pleasure and privilege of attending Dubai Fashion Week from September...
Genna Airam
Sep 15, 20255 min read


🌿 Rebooting the Archives: A Sunset Runway Moment at IFA Paris Istanbul
Some fashion moments don’t just unfold—they bloom . On the evening of July 1st , under the warm Istanbul sun, I had the joy of attending...
Genna Airam
Jul 3, 20252 min read


Totes, Taste, and TikToks: Performing Identity One Swipe at a Time
The Age of the Tote and the Labubu Lately, I’ve been away—not just from this blog, but from the noise. I needed space to observe, to step...
Genna Airam
Jun 19, 20255 min read


Fringe Forecast: Coachella 2025 and the Economic Signals in Festival Fashion—and Beyond
Last time I wrote here, it was on the eve of Coachella 2025. We were buzzing with predictions—would this be the year fashion at the...
Genna Airam
May 30, 20253 min read


My First Printed Articles: A Milestone at BTSO TFF Magazine
There are moments in life that feel like a whisper from your younger self—a gentle reminder that all the dreams, sleepless nights, and...
Genna Airam
Apr 30, 20257 min read


Boho Is Back: Will Coachella 2025 Mark the Return of Festival Fashion Fun?
There was a time—not so long ago—when Coachella weekend was treated like fashion’s unofficial spring gala. Think rhinestones, tie-dye,...
Genna Airam
Apr 11, 20253 min read


Inside the Archive: A Journey Through Palazzo Gucci in Florence
Introduction: A Walk Through Gucci’s Legacy On December 28, 2024, I arrived in Florence on a whim. This was my first time in Italy, and I...
Genna Airam
Mar 22, 20254 min read


Beyond Fabric: How Turkey’s Textile Industry is Shaping the Future of Fashion
Stepping Into the Future of Fashion The hum of conversations, the rustle of fabric samples, the flashing screens showcasing AI-generated...
Genna Airam
Mar 14, 20254 min read


The Feminine Urge to Be Everything: Curiosity, Expectation, or Both?
Introduction: A Personal Reflection For as long as I can remember, I’ve felt the need to be everything at once. A writer, a musician, an...
Genna Airam
Mar 8, 20255 min read


Behind the Vision: The Creative Process of 'Beyond the Veil'
Fashion as Storytelling: A Journey Through the Veil Fashion is more than just fabric—it’s a visual language, a way to capture emotions,...
Genna Airam
Mar 4, 20255 min read


The Fashion Frenzy: Why Microtrends Are More Menacing Than Chic
Fashion, once a realm of self-expression, has become a high-speed conveyor belt of microtrends. Blink, and the hottest new look has...
Genna Airam
Feb 14, 20255 min read


The Louis Vuitton Neverfull Inside Out Launch: A Bold Influencer Strategy or a Threat to Exclusivity?
Louis Vuitton has long been synonymous with luxury, exclusivity, and desire. However, with the recent relaunch of the iconic Neverfull...
Genna Airam
Feb 8, 20252 min read


Embrace Winter Minimalism: Building the Ultimate Capsule Wardrobe for the Season
As a new season approaches, the temptation to revamp your wardrobe with the latest trends is strong. However, the true power of fashion...
Genna Airam
Feb 8, 20253 min read
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