Grupo Inmobiliario Ultra – Brand Identity & Positioning

I worked with Grupo Inmobiliario Ultra as a brand consultant, helping refine and unify their brand image to create a more cohesive and recognizable identity. While the logo was pre-existing, my role focused on defining a strategic color palette, crafting a distinct brand personality, and ensuring a strong market positioning that aligned with their target audience and business goals.

In addition to shaping the brand’s identity, I played a key role in content creation, ensuring visual consistency across marketing materials and digital platforms. To encapsulate the essence of the brand, I developed a brand board that highlights the overall look and feel, including its aesthetic direction, brand tone, and strategic elements.