Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Be.Nova Spa – Rebranding & Visual Identity
Role:
Lead Creative Director & Brand Consultant
(Collaborated with a creative agency, led creative direction, executed strategy, photography, and social media plan.)
Project type:
Branding & Creative Direction
Location:
Guadalajara, México.
Date:
2022
I collaborated with Be.Nova Spa on a comprehensive rebranding project, working alongside a creative agency while leading the overall creative direction. My role encompassed brand consultancy, strategic planning, and visual identity development, ensuring a cohesive aesthetic aligned with the spa’s values and audience.
To bring the rebrand to life, I curated a mood board highlighting the intended look and feel, including a refined color palette, typography choices, and conceptual imagery. I also directed and executed a brand photoshoot at the spa, capturing key visuals that seamlessly integrated into the refreshed branding.
Additionally, I developed a social media strategy tailored to Be.Nova’s audience, designing Instagram-ready posts with engaging visuals, edits, and captions to turn their online presence into a compelling and cohesive visual experience.
