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Casa Muse: A Collaborative Fashion Brand Concept by Imene & Genna
Location:
Istanbul, Türkiye
Date:
2024
Role:
Creative Director and Brand Strategist
Project type:
Fashion Concept & Creative Direction
Casa Muse is a luxury ready-to-wear apparel brand crafted for the modern muse—young women aged 20 to 39 who embrace cultural richness with a contemporary edge. Each piece blends traditional Mexican and Algerian elements with modern design, offering a bold, yet sophisticated look that resonates with heritage and style.
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