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Editorial Newsletter Strategy
Project type
Newsletter Content & Strategy
Location
Dubai, U.A.E.
Working across email newsletters allowed me to think beyond individual stories and instead focus on the wider editorial ecosystem.
During my time at ITP Media Group and Harper's Bazaar Arabia, I contributed to the planning and production of newsletters, helping oversee content selection, structure, and distribution.
The role required balancing commercial priorities with editorial value, ensuring newsletters felt engaging, relevant, and aligned with the publication's voice. From fashion news and cultural stories to shopping edits, event coverage, and seasonal moments, I worked to create email content that felt curated rather than crowded.
This project strengthened my understanding of audience behaviour, content strategy, and how to package information in a way that is visually clear, commercially effective, and still editorially compelling.
